Golf Management Asia - Finally an Asian golf conference to focus on course design and the primary reason people play this game.

Good news for those intimately involved in the golf business in Asia, and passionate about the direction the game is headed. The inaugural Golf Management Asia Conference, taking place in Mission Hills from 6^th to 8^th of November, has announced that course design and playability will be a key part of its conference schedule.

Unlike rival forums that pay lip service to the real issues in golf course design, Golf Management Asia promises to deliver value to every stakeholder within the Asian golf industry by providing a balanced view on the business of golf.

The conference will see general managers addressing challenges on HR, membership retention, player attraction and marketing strategies effectiveness, as well as course designers and architects discussing best practices in project management including design, construction and renovation.

Independent experts have also been invited to share their views on the pitfalls of modern design and some of the problems associated with golf course development.

Attendees, as well as designers, architects and investors, will be able to learn, network, exchange ideas and do business with regional and international experts in the industry.

According to event organizers: the first day of the conference will offer two separate streams to the delegates: one focusing on club management and one focusing on course management. The “club management day” will address presentations, panel discussions, case-studies and debates on global management related topics including marketing and communication strategies to attract players and drive members’ retention.

Course management is even more crucial. At a time when golf course operators look for differentiation and recognition, the common denominator remains architecture, maintenance and golf course design. While the Asian golf market is ultra competitive, there are very few genuine world-class golf courses and opportunities exist for developers and golf clubs to elevate their facilities and earn acclaim through creative, high-quality and original design.

The following sessions will be dedicated to course design and construction during the second day of the conference, each accompanied by interesting and topical debates:

• Course design management: Flexibility, adaptability and rigor
• Course design: Thinking out of the box to put the passion and the playability back in the centre of the game
• Course construction: Building up solid foundations facilitating maintenance and upgrades

The aim of the Golf Management Asia conference is to give professionals in the industry the opportunity to discuss best practices in golf course design and construction and share their views on the future of the sector in the Asia-Pacific region.

For detailed information on programme, venue and participants, visit www.golfmanagementasia.com

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